somewhere out there
a risk
worth taking
30 days in Alaska's backcountry. No food. No provisions. Just us and our next move. That risk opened our eyes to how disconnected the world had become—from the wild, from real stories.
Born in the wild. Forged by years as professional hunting guides. We built this from the ground up. We've tested limits. Lived what we share.
your second mountain awaits
JOIN THE BROTHERHOOD. DOWNLOAD THE FREE APP.
five years from now
This won't just be a brand. It'll be a brotherhood. Built on fire-tested leadership, faith-driven freedom, and unapologetic self-reliance. We're not just building shows or selling gear. We're cultivating a mindset that outlives us. One that teaches the next generation to stand tall, hunt hard, lead well, and never flinch at the unknown. The future is wild and we're guiding people.
chris keefer
Rising
to the
challenge
chris' core values
faith
Rooted in belief.
Guided by purpose.
empathy
Lead with compassion. Struggle shapes us.
kindness
Strength in humility.
Actions over words.
patience
Endurance.
Wait for the right moment.
grit
Hard work doesn't stop
until the job's done.
evolution
Chris started telling the story. Now he's here to empower others to tell theirs. He's lived it. He's felt the pain, the grind, the growth. The world needs more meaning – and he's here to help you find it.
casey keefer
leading
with
vision
casey's core values
unshakeable confidence
Confidence comes from action, Not belief.
decisiveness
Make the call.
Own the consequences.
resilience
Failure doesn't stop you.
Get back up and keep moving.
Integrity
Do what's right.
Even when no one's watching.
mental toughness
Pain is temporary.
Strength is permanent.
evolution
Casey's always been about building something bigger. Not just for today. But for the future. The future is about resilience. Adaptability. And strength. Casey's here to guide you there.
this is your moment
Stop waiting for things to happen. There are no easy answers. We'll give you the tools. The mindset. And the strategy to get you where you want to go. But it's on you to take the first step.
The wild is waiting.
